Smart Explorer Traveler
About us
Smart Explorer is a premium tour company in London and the UK, offering unforgettable sightseeing tours, day trips from London, and curated cultural experiences worldwide.
Why we are best
24-hour support
Our team is available around the clock to assist with bookings, itinerary changes, and customer care.
No hidden fees
Every London tour, day trip, and Thames river cruise includes clear upfront pricing.
Booking flexibility
Easily reschedule your UK tours, walking tours, or Stonehenge excursions with our simple policy.
Included transfers
Enjoy included pick-up and drop-off services for select tours across London and the UK.
Our story
It feels like family
(because it is)
Our story begins with a passion for travel. Founded in London, Smart Explorer has grown into one of the UK’s most trusted providers of sightseeing tours, private guided tours, and cultural day trips. We connect travellers with authentic experiences designed to inspire lasting memories.
We’re here to introduce you to all the places out there
We introduce travellers to iconic landmarks and hidden gems, from Buckingham Palace and Westminster Abbey to the Cotswolds, Bath, Windsor, and Stonehenge. Beyond the UK, we provide cultural tours in Paris, Rome, and Tokyo.
Happy customers
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Tours and activities
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Countries around the globe
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Local Partners
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Leadership team
Our people are your people, too
The leadership team guiding Smart Explorer’s success.
Benjamin Sunderland
Founder & CEO
Ellie Macer
Co-Founder
Jessy Benson
Director of Marketing
People love us
500+ reviews
24 Jul 2024
Walking Tour of Big Ben and Parliament Was Fantastic
Our London walking tour was the highlight of our trip. Seeing Big Ben, the Houses of Parliament, and Westminster Abbey up close with a knowledgeable guide made the history come alive. Highly recommend for anyone wanting the best London sightseeing experience.
James Miller
Spain
25 Jan 2025
Changing of the Guard and Royal Landmarks Tour 🙂
Watching the Changing of the Guard at Buckingham Palace was unforgettable. The guide explained every detail about the ceremony and we also explored royal highlights including St James’s Palace and Horse Guards Parade. A must-do for anyone visiting London.
Laura Sanchez
United Kingdom
4 Apr 2025
Thames River Cruise with London Eye and Hotel Pick-Up
The Thames river cruise was incredible, especially combined with the London Eye. Hotel pick-up made it so easy, and our guide was funny, friendly, and made the day enjoyable from start to finish. Perfect way to see London’s skyline and landmarks.
Kieran Dun
Italy
Not sure which tour is right for you?
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